5 Reasons Why Your Business Needs A Website

by | Feb 6, 2020

Does your company not have a website?

Why not? We know why you might resist building one for your business: “I don’t know how to make a website”, “They’re too expensive”, “I don’t have the time to make a website”, or the infamous “Why should I? I have enough business”. The reality is, getting a website for your business is very easy and inexpensive to obtain, can extend your customer reach, and can save you money almost immediately and in the long-term.

Did you know… It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. Guess what? If you don’t have a website how will customers outside of your physical reach know that you exist? As of January 2020, there were over 1.74 billion websites on the Internet. 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online but, 46% of business owners listed “Business currently doesn’t need one” as their main reason for not having a website. There’s clearly a misconception here.

Still on the fence, if your business needs a website? Here are 5 reasons why your company should have a website…

“Websites promote you 24/7: No employee will do that.”
Paul Cookson

It’s not hard or expensive to get a website up and running.

You don’t need to be tech-savvy to get a website. Many web hosting companies have very simple signup processes which make the process quick and painless for you. With Content Management Systems or CMSs, like WordPress, all it takes it to get up and running is a domain and hosting account.

It can be very cost-effective. Having a website for your business can offer a better return on investment than any other form of advertising. If you’re planning to market your business or sell online, a website should be your first priority.

Over time the relatively low investment of getting a website will pay dividends by driving new customers to your business and building your brand. Added bonus, it’s a legitimate business expense and a tax write off.

Your business won’t scale without a way to attract new customers

If you don’t have a website, you have no chance of capturing new customers outside of your physical reach and your business operations hours. Your website can be available 24/7/365 even when you’re not, acting as your “always available” business advocate.

Getting a website for your business help you convert more of your existing referrals because most people still do their own research online and stack you against your competitors. If you’re not there and they are, who will they go to? Definitely your competitors.

Having a website for your business builds your brand credibility

56% of people stated that they won’t trust a business without a website. Having a beautifully designed website instantly boosts your credibility and brand awareness as a legitimate business.

First impressions count, and websites allow you to make a very strong impression with a well-designed introduction for your business. 38% of people will stop engaging with a website if the content or layout is unattractive.

A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd of competitors that may offer the same services.

Having a website saves your time for the important stuff

Cold calling, trading emails, or sending out proposals – communicating with potential customers takes time and effort. Your website can save you that time by providing answers to common customer questions and in some cases automate the conversation and lead capture for you. What does this mean for you? You can spend your time doing more valuable things… Like building your business.

Become a Thought leader in your industry

A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide, positioning yourself in the market to get the exact type of customers you’re looking for.

Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials and articles, like this one.

“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”

Leland Dieno

In short; you need a website, and it’s easier than ever to get one.

While we believe that not every person needs a website, we’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business, grabbing the customers that you didn’t even know existed.

If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.

Get a website, and live creatively.

Resources:

Adweek, 81% of Shoppers Conduct Online Research Before Buying [Infographic]
Behavior and Information Technology Online, Attention web designers: You have 50 milliseconds to make a good first impression!
Entrepreneur, It’s 2016, But Nearly Half of U.S. Small Businesses Still Don’t Have a Website
Good Reads, Web Development Quotes
Salesforce, The Importance of Customer Reviews and How to Get Them
SWEOR, 27 Eye-Opening Website Statistics: Is Your Website Costing You Clients?
TurboTax, Computer Software and Website Development Costs
Verisign, Whitepaper: Benefits and Barriers of Bringing a Small Business Online…
Website Hosting Rating, 100+ INTERNET STATISTICS AND FACTS FOR 2020

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