Finding the Vibe.
Designing user experiences that delight is a difficult task. At the core of every Sketch project lies a concrete strategy. Whether we are crafting a new brand identity, or in this case, an effective and delightful website design, every project starts with a plan. Working closely with Ekin and to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture.
Flowing to Smaller Formats.
One of the primary goals was to craft the user interface design to be modular, in order to achieve perfect responsiveness, no matter the screen size.