DJ Ekin

DJ Ekin is a mogul-in-the-making who moves to the beat of his own mixtape. Even with an already hectic schedule that includes — being the Official DJ for the NFL’s Tampa Bay Buccaneers. Ekin was driven to create a site design, align the website to a new brand identity that is crafted to his vibe, and improve the way their users find and discover information about his involvement in the community.

Finding the Vibe.

Designing user experiences that delight is a difficult task. At the core of every Sketch project lies a concrete strategy. Whether we are crafting a new brand identity, or in this case, an effective and delightful website design, every project starts with a plan. Working closely with Ekin and to develop user profiles, journeys and stories, then applied these to a new navigation structure and information architecture.

Flowing to Smaller Formats.

One of the primary goals was to craft the user interface design to be modular, in order to achieve perfect responsiveness, no matter the screen size.

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