SEO for Real estate
Search optimization for agent, service and market pages, so buyers and sellers can find your expertise alongside your listings.
The outcome people actually want: showing up when a nearby customer searches for what you do, and turning that visit into an enquiry.
Real estate leads go cold slowly, then all at once.
Leads come from portals, the website, open houses and referrals, and most aren't ready for months. Agents are good at the hot ones. The rest sit in a CRM nobody updates, while paperwork for current deals eats the time follow-up needed.
- Portal leads get a reply hours later, if at all.
- Follow-up stops after the first two or three touches.
- Agents run their own sites and social accounts that don't match the brand.
- Transaction coordination lives in email threads and spreadsheets.
What you get, in order.
A search audit
Technical health, indexing, page speed and Core Web Vitals, and what's holding your key pages back.
On-page optimization
Titles, meta descriptions, headings, internal links and alt text, page by page — written for people as well as search engines.
Local search
Your Google Business Profile, consistent business details across listings, and service pages that answer the questions nearby customers ask.
Measurement
Search Console and analytics set up properly, with a plain-English read on what's changing each month.
Who this is for.
Independent brokerages, agent teams and property management companies that have outgrown a template site and a CRM nobody fully uses.
It's a poor fit for a single agent on a brokerage-provided site with no control over their tools — the brokerage is the better place to start.
What makes it bigger or smaller.
Smaller
- One location
- A handful of core services
- A site in good technical shape
- Search Console already set up
Bigger
- Several locations or service areas
- A site with technical problems
- Content written from scratch
- A migration from an old site
No numbers here — we'll put one in writing after we've seen it.
Before, during, and after.
Audit, about two weeks
We check technical health, how your key pages are indexed and read, your local listings, and the searches you should be showing up for. You get a prioritised list either way.
Fix in priority order
Technical fixes first, then on-page optimisation of the pages that matter most, then local listings — and new content only where there's a real gap.
Keep improving
Ongoing optimisation through an ongoing creative engagement, with a monthly look at Search Console. Larger programs are scoped on their own.
What real estate businesses ask about seo.
What is SEO?
SEO — search engine optimization — is making your website easy for search engines to crawl, understand and rank, and easy for visitors to act on. For most service businesses, it comes down to technical health, clear pages and local search.
How long does SEO take?
Technical fixes can be picked up within weeks; meaningful ranking changes usually take a few months. That's why we treat SEO as ongoing work and report on what's changing, rather than promising a date.
What is local SEO?
Local SEO helps you show up when someone nearby searches for what you do — in the map results and the listings beneath them. It depends heavily on your Google Business Profile, consistent business details, and pages that match what local customers search for.
Can you guarantee first-page rankings?
No, and be wary of anyone who does. Rankings depend on competition and on factors no agency controls. We commit to the work and to honest reporting on what changes.
What's the difference between SEO and AEO?
SEO gets your pages ranked in search results. AEO — answer engine optimization — gets your answers quoted by AI assistants like ChatGPT, Perplexity and Google AI Overviews. They share foundations, and we work on both together.
How much does SEO cost?
There's no price on this page. On-page SEO is part of every ongoing creative engagement; larger search programs are scoped after an audit.
Can you connect portal leads to our CRM?
In most cases, yes. Portal leads usually arrive by email or through an integration, and can be parsed, routed to an agent and logged in your CRM automatically.
Will automated follow-up feel robotic?
It shouldn't. We write sequences in your voice, keep them short, and hand the conversation to a person the moment a lead replies.
Can agents still have their own pages?
Yes. Agent pages on the brokerage site keep the brand consistent while giving each agent a page they can share and update.
Can you work with our property management software?
We connect property management tools to websites, forms and communication workflows wherever the tools allow it. We confirm what is possible for your platform during scoping.
Related services.
Search for what you do, in your city. Then tell us what you found.
Fifteen minutes, no deck, no pitch. You describe the problem, we tell you what we'd do about it and whether we're the right people for it.
That's away.
We've got it. You'll hear back from us directly — a real reply from the people who'll work on it, not an automated sequence.
Talk soon.