Web design
Web design is the work of deciding what a visitor needs to see, and in what order, to take the next step — then making it look and feel like your business. We design around the questions your customers arrive with, not around a template.
The outcome people actually want: a site that brings in enquiries, not just one that looks current.
Most sites look fine and still don't work.
A site usually gets redesigned because it looks dated. The real cost is quieter: visitors who can't tell what you do, can't find the page they came for, or give up at a form that asks for too much. A fresh coat of paint doesn't fix any of that.
- People call to ask questions the website should have answered.
- The contact form gets traffic and very few submissions.
- Nobody on your team wants to touch the site in case something breaks.
- It works on a laptop and falls apart on a phone.
What you get, in order.
A page plan
Which pages you need, what each one is for, and the questions it has to answer — agreed before anything is designed.
Wireframes
The structure of the key pages in plain grey boxes, so we settle the order of things before we argue about colour.
Visual design
Desktop and mobile designs built on a small system of type, colour and components, so new pages stay consistent.
A build-ready handover
If we're building it too, the design goes straight into the build. If you have a developer, you get organised design files and a component guide.
Who this is for.
Businesses whose website is meant to bring in work — service companies, clinics, professional firms, anyone whose phone should ring because of the site. Especially if the current one was built by a vendor who has since moved on.
It's a poor fit if you need a site live in a week, or if the business itself is about to change shape. Design follows the offer; if the offer is still moving, we'll suggest starting smaller.
What makes it bigger or smaller.
Smaller
- A handful of core pages
- Copy you already have
- An existing brand to work from
- One decision-maker
Bigger
- Dozens of pages or locations
- Copy written from scratch
- A new brand at the same time
- Booking or CRM integrations
No numbers here — we'll put one in writing after we've seen it.
Before, during, and after.
Discovery, one to two weeks
We look at your analytics, your enquiries and your competitors, and talk to the people who answer the phone. You get a page plan and a short written read on what the current site gets wrong.
Design in rounds
Wireframes first, then visual design, with a review at each step. You see real pages early, not a moodboard and a big reveal.
Launch, then look
We watch how people use the new site for the first few weeks and fix what the data points at. Ongoing improvement can roll into a partnership; it doesn't have to.
A brand and website built to earn trust.
Desert Grass and Greens
A turf installer in a crowded, sceptical market: a new identity, a site built around before-and-after proof, and a quote request that's easy to finish.
Read the case study →More examples.
What people ask about web design.
How much does a website redesign cost?
There's no price on this page, because the honest answer depends on page count, whether copy exists, and what the site has to connect to. We scope it in the first conversation and put a fixed number in writing before any design starts.
How long does a website redesign take?
Most redesigns take somewhere between six and twelve weeks from discovery to launch. Smaller sites with existing copy land at the short end; sites with new copy, many pages or integrations take longer.
Do you write the copy too?
We can. Copy is often the part that's really broken, so we'd rather help with it than design around words that don't work. If you have a writer, we'll work with them.
Will we be able to update the site ourselves?
Yes. We build on platforms your team can edit — text, images and pages — without a developer, and we train whoever will be doing it before we hand over.
Will a redesign hurt our search rankings?
Not if it's handled properly. We map every old URL to its new home, carry over what's already ranking, and check search performance after launch. Most redesign damage comes from skipping that step.
Can you look after the site after launch?
Yes, through an ongoing creative engagement: reserved monthly capacity for updates and improvements, and a partner who flags what should change next. It is optional — the site is yours either way.